Guest Journey Game Lab
Enter the world of your guest and design moments that turn into lasting memories.
An immersive gamified experience that helps hospitality teams rethink every moment of the guest lifecycle through empathy, storytelling, and creative decision-making.
Experience Design Through Empathy
Use roleplay and guest personas to uncover the emotional highs and lows of real-world luxury hospitality journeys. Teams navigate challenges from arrival to post-stay, building empathy-driven service models that boost satisfaction and retention.
Gamified Learning in Action
Engage in a team-based hospitality board game that simulates complex service scenarios—from last-minute VIP requests to cultural missteps. Points are earned for creative, profitable, and guest-centric responses.
Real-World Application & Prototyping
Turn your game insights into actionable ideas. Teams translate their journey solutions into real service improvements, touchpoint designs, or internal training enhancements.