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Guest Journey Game Lab

Enter the world of your guest and design moments that turn into lasting memories.

An immersive gamified experience that helps hospitality teams rethink every moment of the guest lifecycle through empathy, storytelling, and creative decision-making.

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Immersive Sensory Discovery

Through curated walkthroughs and testing stations, participants explore how the five senses influence memory, emotion, and perception in hospitality settings.

Building Your Sensory Brand Language

Learn how to align sensory touchpoints with your brand DNA. Case studies include signature scents for boutique resorts, curated playlists for mood-driven spaces, and tactile tableware for immersive dining.

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Prototyping Sensory Moments

Design a unique “signature moment” that combines multisensory elements aligned to your brand. Present and test your concept with peers to refine it into a market-ready experience.

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